What is YOUR CHALLENGE?

PRODUCT REFORMULATION

ARE YOU...

  • Facing an imminent change in product category targets?
  • Trying to meet new food regulations?
  • Experiencing changing consumer preferences in nutrition or health benefits?

THIMUS CAN:

  • Baseline your existing product’s standard for taste, texture and experience.
  • Support your reformulation work against the baseline to ensure customer retention in the new formulation.
  • Integrate our technology with any existing partners you have such as trained panelists.
  • Ensure that any changes, planned or otherwise, in legacy products will be minimized and protect the resiliency and sustainability of your legacy products.
SEE HOW

SUPPLY CHAIN MODELLING

ARE YOU...

  • Losing marketplace traction due to price competition?
  • Seeing reduced legacy product sales due to food inflation?
  • Wanting to investigate lower cost suppliers or lower cost ingredients?
  • Experiencing supply chain disruption?

THIMUS CAN:

  • Support your low-cost modelling (LCM) experiments against current sensory baseline.
  • Ensure customer experience and customer retention from a taste, texture and experience standpoint, while you work through your alternative ingredients supply chain.
  • Help qualify vendors by characterizing how the taste and attribute of their products will impact yours.
SEE HOW

QA/QC EMPOWERMENT

ARE YOU...

  • Moving legacy products and production from one facility to another?
  • Introducing new production equipment?
  • Onboarding new production staff?
  • Introducing a new ingredient?
  • Introducing a new process for performance, sustainability, or cost reasons?

THIMUS CAN:

  • Integrate sensory with your QA/QC staff and lab.
  • Introduce sensory measures at critical production stages to ensure overall sensory performance in the final product.
  • Provide sensory support to match the urgency of production.
  • Integrate the benefits of a sensory platform within the challenge of production cost models.
  • Support the chain of custody, the control, and the validation of your product to maintain throughout any operational and developmental challenge.
SEE HOW

SENSORY EVALUATION

ARE YOU...

  • Launching a new whole product?
  • Launching a new ingredient or flavor?
  • Optimizing a product in development?
  • Determining shelf life?
  • Identifying your product’s main attributes that drive consumer preferences?

THIMUS CAN:

  • Provide end-to-end sensory panel services from ideation to report and the logistics in between.
  • By merging with your current sensory infrastructure, and add our unique lens to your existing solution providers.
  • Execute our neuroscience based platform at your choice of location.
SEE HOW

MARKET RESEARCH

ARE YOU...

  • Having a hard time understanding your target?
  • Planning on launching a new product in a specific market?
  • Experiencing a less-than-desirable outcome with a current flavor, formats, ingredients, concepts or final products?
  • Wishing to validate the capabilities/possibilities of an existing or a new product launch?

THIMUS CAN:

  • Provide you with statistical data, that is translated into validated mental metrics pertaining to the cognitive and emotional states.
  • Isolate meaningful variables in tasting experiences and improving user engagement.
  • Understand what variables make food desirable in a specific cultural context.
  • Adapt food experiences in different countries and for different cultures/targets.
  • Link a population’s specific traits to purchase and consumption behavior.
SEE HOW

PRECISION RETAILING

ARE YOU...

  • Finding it hard to induce rotation of products?
  • Trying to increase the square food profitability of your retail space?
  • Looking to engage your consumers in a more efficient way?
  • Struggling to convert consumers’ actions into repeated purchases?

THIMUS CAN:

  • Understand how humans interact with their environment and the available purchase options in their urban ecosystems.
  • Generate data on the dynamics of behavioral shopping in a constantly changing context.
  • Calibrate your product outputs to a specific consumer through lean and efficient prototype validation.
  • Make a difference in designing user experiences in the marketplace.
SEE HOW